Hi, I’m Thanh 👋

— Product Designer for B2B SaaS who turns complex workflows and tangled insights into intuitive, scalable products

Case Studies
Featured Image: Fixing an Ignored Dashboard: 30× Better Engagement

Fixing an Ignored Dashboard: 30× Better Engagement

Redesigned recruitment analytics to make data useful and actionable. Smart filters and shortcuts increased engagement 30× and restored platform trust.

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Featured image: Making App Upgrades Simple: 12,7% Conversion in 10 Weeks

Making App Upgrades Simple: 12,7% Conversion in 10 Weeks

New upgrade flow helped users find premium features and boosted conversions 12.7% in 10 weeks

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Featured image: Design System Overhaul: Making Construction Tech Simple

Design System Overhaul: Making Construction Tech Simple

A redesign case study with positive user feedback and improved design-to-dev handoff.

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Featured image: Improving Bid Submissions: 20% More Completed Bids in 6 Months

Improving Bid Submissions: 20% More Completed Bids in 6 Months

How better UX design increased construction bids by 20% and reduced data entry by 11% in B2B SaaS

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