Hi, I’m Thanh 👋
— Product Designer for B2B SaaS who turns complex workflows and tangled insights into intuitive, scalable products
Case Studies
One Design System for Every Stack
Built a framework-independent design system solo with AI-assisted coding, laying the foundation to cut UI regressions and QA effort across product teams.
Navigation Consolidation: One IA for 4 SaaS Products
Consolidated fragmented navigation across 4 products into a single nested schema built to scale past 20+ product areas, to be validated through tree testing before rollout.
Making Analytics Actionable: Rebuilding a Dashboard Nobody Trusted
Redesigned recruitment analytics around trust and workflows, taking dashboard engagement from effectively zero to a sustained 7.1%, and setting the dashboard standard across product squads.
Making App Upgrades Simple: 12,7% Conversion in 10 Weeks
New upgrade flow helped users find premium features and boosted conversions 12.7% in 10 weeks
Design System Overhaul: Making Construction Tech Simple
A redesign case study with positive user feedback and improved design-to-dev handoff.
Where I’ve Left My Mark
Inspired by What You’ve Seen?
Thanks so much for showing an interest in my work ❤️
If you ever wanna work together, hit me up! I’m always down to team up and make something awesome.
Drop me a line!