Hi, I’m Thanh 👋
— Product Designer for B2B SaaS who turns complex workflows and tangled insights into intuitive, scalable products
Case Studies
Fixing an Ignored Dashboard: 30× Better Engagement
Redesigned recruitment analytics to make data useful and actionable. Smart filters and shortcuts increased engagement 30× and restored platform trust.
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Making App Upgrades Simple: 12,7% Conversion in 10 Weeks
New upgrade flow helped users find premium features and boosted conversions 12.7% in 10 weeks
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Design System Overhaul: Making Construction Tech Simple
A redesign case study with positive user feedback and improved design-to-dev handoff.
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Improving Bid Submissions: 20% More Completed Bids in 6 Months
How better UX design increased construction bids by 20% and reduced data entry by 11% in B2B SaaS
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Where I’ve Left My Mark
Inspired by What You’ve Seen?
Thanks so much for showing an interest in my work ❤️
If you ever wanna work together, hit me up! I’m always down to team up and make something awesome.
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